PUMA today unveiled the new national team football kits for South Africa, Ghana, Ivory Coast, Cameroon, Algeria, Namibia, Senegal, Togo, Gabon and Burkina Faso at the opening of a month-long exhibition, Interpretations of Africa: Football, Art and Design, at the Design Museum in London.
Puma Ghana Home kit
Star footballers including Steven Pienaar of South Africa, Samuel Eto’o of Cameroon, John Mensah of Ghana and Yaya Touré of Ivory Coast attended the launch of the exhibition, where the new kits are exhibited.
Puma Ivory Coast Home kit
The new kits are designed to maximise player’s performance. The jersey fits the body closely to avoid grabbing from the opponent and to enable players to exhibit their physical presence on the pitch. The fabric features PUMA’s U.S.P Moisture Management technology, which enhances airflow and body performance by dragging moisture away from the body and
Puma Cameroon Home kit
The shirts also feature the new PUMA QR Code woven label, which directs to an online video featuring information about the making of the kits, with interviews from artists and players.
Puma Togo Home kit
The Interpretations of Africa: Football, Art and Design exhibition charts the artists’ inspiration and design process, demonstrating how Africa’s culture and history can be captured in both an artwork and a corresponding sportswear design. Visit http://creative.puma.com for further information about the artists and their renderings.
Puma Senegal Home kit
With the 2012 Orange Africa Cup of Nations fast approaching, the exhibition is the perfect platform for PUMA to demonstrate how the brand has fused its work within sport and art.
Puma Gabon Home kit
“PUMA has been at the forefront of integrating the two disparate worlds of sport and art, and today through a celebration of football, art, colour and culture, we have shown to the world how these two spheres can be uniquely combined,” said Franz Koch, CEO of PUMA SE.
Puma Algeria Home kit
PUMA has a celebrated history with African football and highlights include the African Unity Kit for the FIFA World Cup 2010 and the Cameroon Unikit in 2004. Art has also featured prominently: to celebrate the FIFA World Cup 2010, PUMA commissioned artist Kehinde Wiley to paint portraits of African footballers and to design African-inspired lifestyle products.
Puma Burkina Faso Home kit
Terence Parris, head of Teamsports Marketing at PUMA SE said: “African football plays a huge part in our global sports marketing strategy. Over the past decade, we have progressively developed our relationship with Africa, investing in grassroots projects, player relationships and federation partnerships. The passion of African football complements our brand ethos and we are uniquely privileged to be in a position to work with a continent with such rich culture and heritage. These football kits embody all of our brand values.”
Puma Namibia Home kit
The Interpretations of Africa: Football, Art and Design exhibition is open for public viewing from November 8 – 27, 2011, 10.00am – 17.45pm. Visit www.pumafootball.com, http://vision.puma.com, www.designmuseum.org for further information.
Along with the new kits Puma also gave us a glimpse at a new upcoming V1.11 colourway – Yellow/Purple which were spotted on the feet of Cameroon star Samuel Eto’o and Ivory Coast midfielder Yaya Toure who recently signed with Puma.
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